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ImPRessions takes on JSchool social media campaign

Last night the JSchool’s social media campaign took a Big Step forward when an ImPRessions team lead by Samantha Bartlett explained how smarter use of Facebook, Twitter, and YouTube could advance our program.

Bartlett presents the social media proposalSocial media are the rage. We all know it, but we don’t necessarily know what to do with it. Social media are an illusive target, especially for those of us who didn’t grow up using Facebook. Still, we know we need to use it if we want to reach our target audience, which includes 17-year old high school students, as well as our current students and alumni.


Photos from the ImPRessions presentation. The team is made up of Sam Bartlett, Annie White, Jacqueline Jones, Heather Bartman and Sarah Maloy. Nicole Bersani provides supervision for the team.

The presentation Sam and her crew made was imPRessive (so to speak). Watch out for what Sam (SamBartlett_OU), along with Heather Bartman (heatherbartman), Jacqueline Jones (jacattacks), Sarah Maloy (smaloy) and Annie White (@annelw) bring to the table in the coming days and weeks. Based on what I heard last night, you should expect to notice a difference.

And for those of you who don’t know, ImPRessions is a PR firm operating under the auspices of the JSchool’s PRSSA chapter. Three years ago it was named the top student-run public relations firm in the nation [read more].

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