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Bojinka Bishop

Associate Professor Emerita


Phone: 740.707.6176

Email: bishopb@ohio.edu

Web site: Flying High Solo

Web site: Authentic Communication

Bojinka Bishop joined Ohio University in 1998 with 20+ years of professional experience in public relations at the local, national, and international levels before retiring from on-campus teaching in 2011. On campus, she taught courses in Public Relations and Corporate Social Responsibility, emphasizing strategy, critical thinking and Service Learning. She conducted research and published many articles on her original concept, the Principles of Authentic Communication, which is cited in PR textbooks as an example of ethical and effective communication. She was an advisor to students and to the Hugh Culbertson Chapter of PRSSA.

Bishop served as part-time faculty for OU’s Global Leadership Center for three years and supervised student projects, including those in Thailand.

She served on the Board of the International Association for Public Participation (IAP2), as Teaching co-chair of the Public Relations Division of the AEJMC, and was a long-standing member of the National Association of Science Writers. Research presentations include sessions at the Public Relations Society of America’s annual conference, several IAP2 International conferences, the International Public Relations Research Conference, the AWWA annual conference, and the Corporate Communications Conference in England.

PROFESSIONAL EXPERIENCE: Director of Public Affairs at American Water Works Association, 1990-1996. As director of public affairs for the American Water Works Association, Prof. Bishop directed public communications programs including media relations, public participation and strategic initiatives. She also directed national campaigns, including the award-winning Blue Thumb Project.

She also has worked as a consultant, free-lancer, and employee for such organizations as ReMax, The Center for Biomedical Ethics, Warrior Publishing, Michigan Sea Grant, the International Facility Management Association, the Private Industry Council, and Roos Synskie Engineering.

Her international work included projects with Water for People in Poland and Ukraine; and NGO development in Slovakia.

Currently, she serves as an ideation consultant to SpencerHall, a product-development firm, and publishes an online "blogazine," Flying High Solo.com.

EDUCATION: M.S., Environmental Communication, University of Michigan. B.A., English Language and Literature, University of Michigan. Certificate of Advanced Studies in Alternative Dispute Resolution, University College, University of Denver.

TEACHING PHILOSOPHY: Prof. Bishop views public relations and public communication from a holistic perspective as a dynamic interaction among organizations, publics, issues, and social trends. Thus, she sees public relations as a comprehensive field encompassing corporate social responsibility, media relations, public participation, corporate communication, and community relations, and carried out with a wide array of strategies and tactics from thought-leadership positioning to campaigns to social media.

"Public Relations is a very broad field. It is basically public communication on behalf of an organization, and that ranges from environmental non-profit groups to government agencies to global businesses. Its an exciting field!"