Contact info
- Hong Cheng, Associate Professor
- Phone:
- 740.593.2619
- Email:
- chengh@ohio.edu
- Office:
- Scripps Hall 233
Biography
EDUCATION: Ph.D., mass communication, Pennsylvania State University, 1995; M.A., international journalism, Shanghai International Studies University, 1988.
EXPERIENCE: Prior to joining the faculty in Fall 2004, was an assistant professor and then associate professor in the Department of Communication at Bradley University, Peoria, IL. Was a Senior fellow in the School of Communication and Information, Nanyang Technological University, Singapore, 2002-03.
TEACHING INTERESTS: Teaches international advertising and media planning and buying.
RESEARCH: Interested in cross-social and cross-cultural studies of advertising, advertising and globalization, and social marketing. Published in Gazette, International Journal of Advertising, Journal of Advertising Research, Journal of Communication, Journalism and Mass Communication Quarterly, Sex Roles, and others. Contributed chapters to several books on international advertising and mass communication and co-authored The Media-Savvy Student (Zephyr Press). Is a member of the American Academy of Advertising, Association for Education in Journalism and Mass Communication, Chinese Communication Association, and International Communication Association. Is AAA’s secretary-elect and a co-chair for AAA’s 2005 Asia-Pacific Conference in Hong Kong. Has served as the secretary, research chair, vice head, and head of AEJMC’s International Communication Division. Is a member of the Executive Committee of AEJMC’s Advertising Division and AEJMC’s Internationalization Task Force, and an associate editor of the Asian Journal of Communication. Received a top research paper award from AEJMC’s Advertising Division, a teaching excellence award from Bradley University’s Slane College of Communications and Fine Arts, and a research excellence award from Bradley University. Is a member of Kappa Tau Alpha and Phi Kappa Phi.
