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Grad student Zachary Lloyd’s juggling act

Zach Lloyd, a Masters student at Scripps, has been juggling four projects this semester, with hopes of publishing each of them. Three of the projects will be complete by the end of the semester:

The first is a case study examining the managerial decisions made by the Miami Dolphins Public Relations department following the Richie Incognito/Jonathan Martin bullying fiasco that occurred in 2013.

The case is decision based and created through secondary research, said Zach. He hopes that it will introduce students to the basics of PR crisis management and corporate reputation management and how it can be applied in a real world setting.

In the same breath, Lloyd is putting together a historical comparison of Joel Chandler Harris Uncle Remus character, setting the versions originally printed in The Atlanta Constitution in the late 1870s beside the iterations appearing in Disneys movie The Song of the South and the Splash Mountain ride at Disneys amusement park.

The third project he will complete this semester is a content analysis of news storiesbroadcast and printfrom the First Gulf War, and how the networks created coverage expectations for audiences.

His fourth endeavora professional project to be completed as a degree requirementis still in the exploratory stage, though he expects it to be a print or multimedia work centered around the diminishing ways of life in a small Appalachian town.

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Link directly to this Scripps Note
Posted by Chad Weisman on 02.25.2015 @ 00:00:00