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Sirui Lu’s exploration of the effect of a reporters accent

Language skills are an important marker of credibility in any field. A reporters ability to communicate questions is as much an indicator of his or her ability to craft a well-written article, as it is a cause for comfort for the party being interviewed.

Ph.D. student Sirui Lu is familiar with this dynamic, as a Chinese transplant living in the United States and working in the field of Journalism. She has thus translated some of her chief professional concerns into research hypotheses for the paper she presented at this years AEJMC Midwinter Conference.

The paper, Reporter Accent and Credibility: Differences in Perceptions of News and Source Credibility Based on Reporter Accent: an Elaboration Likelihood Model Perspective, hypothesizes the following:

  1. The perceived source credibility of a newsreader with American accent will be higher than the perceived credibility of a newsreader with Chinese accent.
  2. The perceived credibility of a news story presented by a speaker with American accent will be higher than the perceived credibility of the same story presented by a speaker with Chinese accent.
  3. Perceived source credibility of a newsreader with Chinese accent will be higher if the story is about an event in China than when the story is about an event that takes place in U.S.
  4. Perceived credibility of a news story presented by a newsreader with Chinese accent will be higher if the story is about an event in China than when the story is about an event that takes place in U.S.
  5. The findings are as yet to be seen, though the research is significant and worth considering as foreigners in the field interact with subjects and do their best to project the trustworthy nature necessary to retrieve information.


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    Link directly to this Scripps Note
    Posted by Chad Weisman on 03.06.2015 @ 00:00:00