Information about the Track
Students in this track select courses that provide a broad preparation for learning to communicate messages on behalf of clients. Foundation courses for the Strategic Communication track provide students with a survey of the strategic communication discipline. They also introduce students to communication theory, research and writing that will be required in the remainder of the program. Students can select elective courses that focus on advertising or public relations or that address other media topics and skills.
In addition to the coursework, students can develop their professional skills by working on ImPRessions or Thumbprint projects as well as campus publications. Students in the Strategic Communication track also have access to several visiting professionals each year who come to campus as a Jerry Sloan Visiting Professional. Students also must complete an internship prior to graduation. Download the checksheet for the curriculum.
Advertising Internships
- Social Media Internship at TOL Education (posted 04.5.2018)
- PR internships available at Fleishman-Hillard St. Louis (posted 02.6.2013)
PR Internships
- Social Media Internship at TOL Education (posted 04.5.2018)
- PR internships available at Fleishman-Hillard St. Louis (posted 02.6.2013)
Local Opportunities
- Advancement Communication and Marketing Student Writer – News (posted 04.21.2018)
- Logan Daily News Seeking Full-Time Reporter (posted 04.9.2018)
- Athens Messenger Summer Internship (posted 04.5.2018)
- Hocking College seeking Writing Interns (posted 03.25.2018)
- WTAP seeking AM Producer (posted 11.13.2017)
- WTAP seeking Multi-Media Journalist/Reporter (posted 11.7.2017)
Advertising Jobs
- Advancement Communication and Marketing Student Writer – The Bobcat Store (posted 04.21.2018)
- Advancement Communication and Marketing Student Writer – The Bobcat Store (posted 04.21.2018)
- MONEY Magazine seeking Audience Engagement Producer (posted 02.28.2018)
- Kleinfeld Bridal seeking PR Assistant in NYC (posted 11.7.2017)
- Lawhon & Associates, Inc. seeking Administrative Assistant/Marketing Coordinator (posted 10.18.2017)
- Intrinzic seeking junior content strategist (posted 10.16.2017)
- MicroD seeking freelance copywriter (posted 09.23.2017)
PR Jobs
- Advancement Communication and Marketing Student Writer – The Bobcat Store (posted 04.21.2018)
- Advancement Communication and Marketing Student Writer – The Bobcat Store (posted 04.21.2018)
- DART: Careers in Community Organizing for Social Justice (posted 04.9.2018)
- MONEY Magazine seeking Audience Engagement Producer (posted 02.28.2018)
- Kleinfeld Bridal seeking PR Assistant in NYC (posted 11.7.2017)
- Lawhon & Associates, Inc. seeking Administrative Assistant/Marketing Coordinator (posted 10.18.2017)
- Intrinzic seeking junior content strategist (posted 10.16.2017)
- MicroD seeking freelance copywriter (posted 09.23.2017)
Miscellaneous
- Mother Jones Ben Bagdikian Fellowship Program accepting applications (posted 03.17.2017)