Strategic Communication

Information about the Track

Students in this track select courses that provide a broad preparation for learning to communicate messages on behalf of clients. Foundation courses for the Strategic Communication track provide students with a survey of the strategic communication discipline. They also introduce students to communication theory, research and writing that will be required in the remainder of the program. Students can select elective courses that focus on advertising or public relations or that address other media topics and skills.

In addition to the coursework, students can develop their professional skills by working on ImPRessions or Thumbprint projects as well as campus publications. Students in the Strategic Communication track also have access to several visiting professionals each year who come to campus as a Jerry Sloan Visiting Professional. Students also must complete an internship prior to graduation. Download the checksheet for the curriculum.